We seek things that must exist, but do not. In our thoughts and dreams we sometimes find things which are completely real to us, but can't be found in reality. In our minds eye we can see them, in our imagination we can touch them, and in our memory we can feel them. This existence without a physical form, a real thing found somewhere past the aether, is what we consider a phantom. Our projects attempt to make these phantoms real.

We use software and hardware design and development to create new things. Through software we create things virtual, and through hardware we create things physical. The coming generation will be defined by the integration of the virtual world and the physical world; interwoven so seamlessly by novel technologies that we will perceive the virtual and physical as one singular and continuous existence. We want to be part of creating the next generation, so we focus our development on Dx [Digital Transformation], XR [Cross Reality (VR [Virtual Reality] / AR [Augmented Reality] / MR [Mixed Reality] / SR [Substitutional Reality]), IoT, and other similar virtual-physical integration technologies.

We believe that freedom is essential to the creation of new ideas, new things, and greater possibilities for our future. The freedom of thought and expression, and the freedom to create and own things are vital. These freedoms are our ideals, and those ideals are what our company stands for. As a company, we want our projects to both enable and protect freedom. Our products are licensed so they can be used like owned property, our projects are designed for anonymity, and our services do not violate privacy. We release as much of our work as Open Source as we can. And we do not release the identities of the people, companies, organizations, entities, or projects we’re involved with.

We make real the phantom form. GenSouSha is a 【place】 founded in freedom, where we 【act】 through design and development, to realize the things in our thoughts and dreams as an 【object】 both virtual and physical.